Crown Shaving Company is launching a new body talcum powder, designed specifically to meet the needs of men. The new body powder has this name across the chic, black packaging:  “For Vagabonds, Gentlemen & Ruffians.”

“We saw the need for a super-moisture-absorbing body talc that can keep a man feeling fresh and dry even on hot summer days,” says Dino Caracciolo, Crown Shaving Company’s founder and CEO. “The anti-chafing powder has a fragrance men love, formulated from an old family recipe and refined over the years to the preferences of my barbershop patrons. The result is a product men can use confidently and effectively on all parts of the body, and one we believe is a standout in comfort and scent.”

Caracciolo adds, “Baby powder is for babies. Now there’s a refreshing, pleasantly fragrant talc formulated exclusively to satisfy the demands of today’s active man.”

Crown Shaving Company markets a collection of premium grooming aids for men, developed after decades of experience serving customers in its old-world style barbehop. The products are noted for their quality and botanical ingredients, carefully crafted in the old-world barbershop tradition, the brand says. Like other Crown products, the grooming powder doesn’t contain irritating chemicals, artificial colorants and other short-cut ingredients that leave many mass-produced products less than desirable to use.